About Me

My retail career began at a family-owned department store in the Midwest where my responsibilities ranged from buyer to general merchandise manager. Since 1980, I have worked for RMSA Retail Solutions, a national retail consulting firm that specializes in helping retailers increase sales volume, improve margin, strengthen cash flow, and maximize turnover.

I am a certified instructor of retailing, speak regularly to retail groups and write articles for various industry publications on a variety of issues facing today’s retailers.  I have a degree in marketing from the University of Wisconsin-LaCrosse.

In November of 2015, my book Retail Revelations-Strategies for Improving  Sales, Margins, and Turnover was published. It is available directly through me or may be purchased on Amazon.

https://www.amazon.com/Retail-Revelations-Strategies-Improving-Margins-Turnover/dp/1616004827/ref=cm_cr_arp_d_product_top?ie=UTF8